Chief Diversity Officer
The 2021-2022 U.S. Women of Color in Business: Cross-Generational Survey© was drafted by Quadrant Strategies between August and December 2021; it was fielded between January 4 and February 8, 2022. A total of 4300 respondents participated with a margin of error of +/- 1.49%. Respondents included American women desk workers and students across four races (Black, LatinX, Asian, and White) and four generations (Boomer [57-74] , Gen X [40-56], and Millennial [25-39] desk workers, as well as Gen Z [17-24] students). The survey also included responses from 150 Black men managers and 150 White men managers across Millennial, Gen X and Boomers. The age ranges in 2021 have been adjusted to reflect the generations accurately, although the Gen Z age minimum of 17 remained consistent from 2020.
Research Methodology Team Lead: Reem Omer, Quadrant Strategies Senior Associate.
Quadrant Strategies is thrilled to partner with Jackie and Bonita on this third wave of groundbreaking research, which finds striking, and in some cases surprising, differences in the ways that race, gender and generations inform people’s workplace experiences. The findings point to increased entrepreneurship, sisterhood, and confidence among young Black and LatinX women in particular. The research provides tangible guidance for workplace managers on how to empower and develop their employees in ways that will drive higher productivity, morale, and teamwork across their organizations.
About Quadrant Strategies
The company helps clients solve a wide range of brand and communications challenges by employing a broad set of qualitative and quantitative research tools. Quadrant’s partners have 50 combined years of experience helping Fortune 500 companies and other leading organizations address their most pressing branding and strategic communications issues in times of crisis and, more often, not. www.quadrantstrategies.com
Co-authors Bonita C. Stewart and Jacqueline Adams are gratified that Google, LLC has sponsored their 2021 U.S. Women of Color in Business: Cross-Generational Survey©. Titled Untapped Women of Color: The Talent Force Multiplier, the new release is unique in its analysis of the opinions and capabilities of female desk workers across four generations. The work also highlights new, evolving skills and attitudes that managers must develop to assess and motivate talent, across cultures as well as generations, in the complex post-COVID workplace.
For the first time, the 2021 edition compared and contrasted the experiences of 300 White and Black male managers with those of 4,000 women managers and desk workers across four races (Black, LatinX, Asian American and White) and four generations (Gen Z [ages 17-24], Millennials [ages 25-39], Gen X [ages 40-56], and Boomers [ages 57-74]). The results underscore the need for a more nuanced appreciation of “generational diversity,” an original concept coined by Stewart and Adams.
In addition to including Black and White male managers, this year’s survey takes a deeper look at Asian American female desk workers, with differentiating responses by the women’s countries of origin: China, Vietnam, India and the Philippines.